While looking into some online marketing and other affiliate relating programs on the internet, I stumbled across the Magic List Bot. The premise behind this software is that you can, “Legally and ethically steal clients from other websites.” What? I am not certain what the world is coming to, but when you admit you are stealing, what is legal and ethical about it? Paul Ponna’s marketing technique is definitely unique. He claims to be driving a ton of traffic and making lots of sales. So what is it?
So, the way it is advertised is that this software will allow you to place your email list sign up form on any website you choose without the permission of the site owner. The advantage this gives you is that you can then take potential clients from the website you place your sign up form on by allowing them to subscribe to your opt-in email list. So what does all this mean and how does it work?
First, let me tell you about opt-in email lists. Online marketing is about getting people to market to. A captive audience you can send offers to. The way this is done is by, for lack of a better term, “harvesting” email addresses using an opt-in method. Opt-in means that the owner of the email address is giving you permission to send them email. The industry standard for online marketing is a double opt-in. This means that when the email owner subscribes, you send them a link that will allow them to confirm that in fact 1) they signed up for your list and 2) you are allowed to send them email. This can be accomplished with mailing list management companies like aweber.com or getresponse.com.
So, now that you know why Magic List Bot could be useful, how does it do it? Well, it doesn’t. Not really. It’s all smoke and mirrors. In his tutorial video, Paul Ponna show’s how he ads his email list building form to clickbank.com. However, if you visit click bank, his email list subscription form is nowhere to be found. Why? Because of the smoke and mirrors. I am certain there are more requirements than I am listing here, but this is how it works in a nutshell.
First, the tool creates all of the settings for the linking of the sign up form and the site it will link to. In the video, he just does a quick cut and paste of the email form popup scripts. These are popups that are actually built by a tool called “Advanced DHTML Popup Pro”. Once the settings are collected, the webpage is created with the web site you want to put your popup on as the base URL of the site with the site sitting inside an iframe. Here is the actual source code to the webpage. If you save this on your desktop and open it in a browser, you will see how it works.
Now, how is it smoke and mirrors? Well, you aren’t really “stealing” any clients from these other sites at all. Why? Because in order to show your sign-up form on the website you select, you have to market and promote the new URL you just generated with the iframe in it in order for your form to even show up.
Conclusion? Why go through all the trouble to market someone elses websites when you can market your own and keep all the traffic? This is a chicken and egg thing. If you do not already have a large group of followers, how are you going to promote the new URLs? You can’t even get them listed in any search engines. Sure you can send them out on facebook and twitter, but again, you better have a lot of people that follow you or the link will fall flat and not get any traffic. But even then, if you have the list already, it make the point of putting a list sign up form on someone elses website rather moot. Wouldn’t you agree?
On a scale of 1 to 5, 5 being the best, I give this tool a big fat 0. All it will do is make Paul a lot of money. But in terms of online marketing and email list building, this tool will do nothing for you! I have to say one thing though, Paul is really good at what I like to call “The Guru Formula” that all online marketers follow for promoting and selling their products. But do yourself a favor, don’t buy it. You will just be throwing your money away.