Squeeze Page Marketing on the Internet
What is a squeeze page? Currently there is some debate as to the content of the squeeze page. Some would say there are offers as well as links to other areas of the site. This is what I would consider a landing page designed to get your audience to purchase something. My definition of a squeeze page is a web page that contains content designed to interest the marketers readers enough to sign-up on an opt-in email form. They are designed to get the reader to give up their name and email address in order to get something in return like a free video, ebook, or graphics/templates package. Thus the term “squeeze page”. How can you squeeze a reader into giving you their email address if there are links going other places?
The squeeze page marketing technique is critical. The headline, the content, and the images all play a vital role in convincing the reader that what you have to offer is something they need. It is quite acceptable, in fact encouraged, to run A/B or split testing with your content to get it dialed in for optimal conversions. This can be done not only with the content, but with the graphics as well. I would suggest only doing the testing on a few things at a time at most. For example, if you completely change the look and feel of the squeeze page and the content, you are really testing two different squeeze pages, not variations. I would suggest using the same look and feel for the tests, but then test headlines. Then test the content. Get it dialed in, then you can test variations of images and colors. When testing your squeeze page, remember, small changes are important to successful split testing.
Another key element to a successful squeeze page is to make sure the reader has the information they need to get what they are after. Be sure they can get the free item immediately or they will feel slighted. If that happens, your mailing list will be full of people who don’t trust you. Then you will have gone through the effort of getting them to sign-up for nothing. Make the process simple. Once the reader has clicked on the confirmation in the opt-in email address, send them to the download page that includes clear and concise instructions on how to get what they came for.
For example, if the reader has come for an ebook, you should do the download work for them. This means, that instead of explaining how to right click on the link and then click save-as, etc., make the link work in a “push” manner where you push the download to them. Meaning, when they click the link, the download/save-as op-up box comes up allowing them only to decide where to save it. This makes it very simple for the reader.
The last key to a successful squeeze page is length. If you make something too lengthy, you may have a hard time keeping the interest of the reader. On the other hand, if there isn’t enough information, you could leave them wondering what your offer is really about. This is why it is critical that the content for your squeeze page is very influential. You can say a lot in very few sentences if it is written correctly. There is a specific “guru formula” that most online marketers use when they write there content. It is designed to get people to sign-up or buy their product without the reader even thinking about it. If you can write content like that, you will be successful in the online marketing arena.
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