Key Performance Indicators for Successful Websites

When thinking in terms of analytics, we must speak of what makes a successful website. Success on the web is getting people to do what you want when they visit your site. So before you can move any further down the road to succes, you must first decide what it is you want your visitors to do. This is called the target action.

• Ask yourself if your sites design makes it easy for people to engage in your target action.
• Ease of navigation is constantly one of the top-10 complaints.

In order to improve your website, you will need to establish where it is failing.
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