Squeeze Page Marketing on the Internet
What is a squeeze page? Currently there is some debate as to the content of the squeeze page. Some would say there are offers as well as links to other areas of the site. This is what I would consider a landing page designed to get your audience to purchase something. My definition of a squeeze page is a web page that contains content designed to interest the marketers readers enough to sign-up on an opt-in email form. They are designed to get the reader to give up their name and email address in order to get something in return like a free video, ebook, or graphics/templates package. Thus the term “squeeze page”. How can you squeeze a reader into giving you their email address if there are links going other places?
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